Charity Fund Raising

Purepages works with several UK charities to help them raise funds, primarily using the Internet in some way.  There are, however, several methodologies that can be used and are summarised below

  1. Websites
    • Basic brochure ware, just requesting donations
  2. Shopping Portals
    • Affiliate Commission Systems
    • Charity own products
    • Auction sites
  3. Viral Marketing
  4. Database marketing
  5. Electronic Events
  6. Advertisements and Sponsorship
    • On charity’s own website
    • Other websites
  7. Forums and Blogs
  8. Social Networking
  9. Business Networking
  10. Electronic PR / News Items

Link available at http://asbah.purestores.com

Although, as illustrated above, there are a myriad of ways to fundraise using the Internet,  for most charities their website will be the most obvious and number one consideration. Sadly, however, this is a marketing tool that largely under performs for them, and for no really good reason.  The most common stock answer given by charities when told that their site is pretty dire (as most are) is that there is a lack of funds. Lack of funds, however, should not equal lack of imagination. Given a reasonable age span of supporters, there will be many capable sub-thirty year olds within the supporter base who can produce, with the aid of one of the many design packages around on the market, something quite acceptable.  And what are the four primary characteristics that make so many charity sites poor?

  1. No clarity of communication or message: What does the charity really do and how is the money spent
  2. Poor design: the site is a ‘hotchpotch’ of thoughts and aspirations usually cobbled up by the ‘committee’
  3. Too much Information crammed onto the home page: Often the many disparate departments within a charity fight and squabble over homepage pixels.
  4. Illogical navigation and user inter-operability

The following diagram shows the spectrum of charity giving from asking on the left hand side

  • brochure ware websites
  • email donation requests
  • PR / news (such as the DEC Haiti Appeal)

To the earning aspects of the right hand side

  • electronic shops
  • pay per click or click through scenarios

And to float an idea to you……Our virtual balloon race is great fun and can raise lots of dosh for any UK charity.

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