ETHICAL MARKETING Purepages Group Limited will never sell or give your personal details to any third party without your permission. If you receive an electronic correspondence from any commercial enterprise, pharmaceutical, prosthesis or other medical sector company, it is because you have personally requested details. For example, details on a manufacturer’s product or event or some product or drug therapy that has a direct relevance to your clinical practice. Recent (2009) medical court cases in both the USA and Europe, mean that Purepages Group, and more especially its Medicourse team, is extremely careful to ensure that all relationships between the Purepages team in its entirety and its sponsors are transparently seen as 100% ethical. Our definition of ethical states that ‘no undue pressure or influence is brought to bear on the subscriber, for example a doctor or clinician, other than conveying a simple message of awareness regarding an event or product ’ We believe that Medicourse’s integrated marketing communication channels operate within these guidelines.
